LG OLED evo C3 77 inch 4K Smart TV 2023 – OLED77C36LA


Promo ends 24 November – While stocks last

Discover the LG OLED77C36LA, a 125cm (77”) OLED C3 Series 4K 120Hz Nvidia G-Sync Gaming Smart TV. Explore its features, read reviews, and check out the technical specifications of this impressive television.

Key Features

  • Advanced picture and functionality with the α9 AI Processor 4K Gen6
  • Incredibly defined visuals with Infinite Contrast and Perfect Blacks
  • Ultra Slim Design and barely-there bezel for minimalist interiors
  • Smart Functionality, including ThinQ AI, WebOS, and Hands-Free Voice Recognition
  • Immersive entertainment with Dolby Atmos & Vision, VRR, G-sync, Freesync and 0.1ms Response Time

Free delivery nationwide (3 – 5 working days)



LG OLED evo C3 77 inch 4K Smart TV 2023 – OLED77C36LA

Discover the LG OLED77C36LA, a 125cm (77”) OLED C3 Series 4K 120Hz Nvidia G-Sync Gaming Smart TV. Explore its features, read reviews, and check out the technical specifications of this impressive television.

LG OLED evo. The Trailblazer of a Definitive Decade.


What makes LG OLED evo the pinnacle of the world’s No.1 OLED brand? Iconic firsts with alluring form factors that challenge your imagination. A brighter, bolder picture2,3,4, so lifelike, you feel like you’re in the scene. Spectacular sound5 that amplifies the realism of anything you watch. And advanced technology1 that’s constantly evolving and refining how you experience TV.
**Brightness differs by series and size.
***Soundbar can be purchased separately.

A Harmony of Spectacular Sights and Sounds with a 10-Year Legacy


**Soundbar can be purchased separately.

A Decade of Evolution at Its Core


Enter the world of α-realism1, refined over 10 years of innovation. A portal to new universes and the sensation of feeling like you’re really there. Be the main character surrounded by the exceptional picture and sound refinements of α9 AI Processor 4K Gen6.

AI Super Upscaling


The AI processing system uses AI Noise Reduction and AI Super Resolution to classify images and remove noise based on their category. Then, deep learning algorithms enhance faces and objects to make them look more defined, expressive, and multi-dimensional without appearing artificial.

OLED Dynamic Tone Mapping Pro


OLED Dynamic Tone Mapping Pro refines imagery through an enhancement process that emphasizes contrast in low-gradation areas, brightens mid-tone areas, and adds expressive detail to high-gradation areas.

HDR Expression Enhancer


HDR Expression Enhancer applies individual tone mapping curves to the objects your eyes are naturally drawn to, making them stand out sharply and expressively.

AI Sound Pro


Following 10 years of innovation, AI Sound Pro virtually mixes the sound to create the effect of 9.1.2 surround speakers, remastered for clarity and balance control.
**Soundbar can be purchased separately.

TV and Soundbar in Harmony

Use your LG OLED TV with an LG Soundbar, and they work together like one speaker to create three-dimensional concert hall sound.

More Sound Settings

Connect your LG OLED TV to an LG Soundbar and automatically switch to Soundbar Mode, revealing 3 new settings.

*Soundbar Mode may vary by TV models.
**Soundbar Mode control may vary by soundbar models.
***Soundbar can be purchased separately.

No Backlight Necessary


Pixels reachest their brightest, most brilliant potential when they stand alone and shine without the dull glow of a backlight.

Infinite Contrast


With deep dark blacks that can only be achieved by self-lit pixels, bold contrast reveals details your eyes usually miss with crisp, defined visuals.

100% Color Fidelity & 100% Color Volume


With 100% color fidelity and volume, colors are displayed exactly like the original, with rich tones in both bright and dark environments.
**LG OLED Panel is certified by Intertek for 100% Color Fidelity measured to CIE DE2000 with 125 color patterns.
***Display Color Gamut Volume (CGV) is equivalent or exceeds the CGV of the DCI-P3 color space as verified independently by Intertek.

Tailored to Your Liking


From your favorite content to your preferred way to view, webOS 23 new Home is the hub that revolves around you.

My Profile


Get tailored movie recommendations, an overview of your team’s next games, and your own notifications, all from one place dedicated to you.

Quick Card


Create dedicated cards for your favorite apps and services. Arrange them how you like, switch them up, and jump quickly into your content.

AI Picture Wizard


Pick your favorite images, and AI Picture Wizard analyzes 85M cases from 27 categories to set your ideal sharpness, contrast, and chroma.

Spellbinding Cinema

Scenes come to life with Dolby Vision’s ultra-vivid picture and the immersive, spatial audio of Dolby Atmos.

The True Picture

Picture processing can remove a movie’s intended charm. Filmmaker Mode preserves the director’s cut for a more authentic way to enjoy films.

Endless Libraries of Entertainment

Tune into all the streaming services you love straight from your TV, including Netflix7, Disney+8, Prime Video9, Apple TV+10, and LG Channels.

*Content and app availability may vary by country or region.
**Separate subscriptions required for OTT services.

Embark on Epic Gaming Adventures


Feel like a winner every time you play. A blazing-fast 0.1ms response time, NVIDIA G-Sync compatibility, AMD FreeSync Premium, and VRR support come together to create a clear, smooth picture that can’t be rivaled, while the gamer-oriented UX and simple game streaming let you dive straight in and play on.
*Response time tested and certified by Intertek.
**VRR is a certified specification of HDMI 2.1.

Game Settings at a Glance


Apply the ideal settings for your game genre and playing environment with Game Optimizer. Dive into Sound Tab and amplify the action or Game Tab to make sure everything looks and feels just right. There’s no need to pause. Simply access the menu from Game Dashboard, which hovers over the action while you play.

The Only Match for Games That Take Your Breath Away


Sports step into the spotlight. A personalized Sports Alert keeps you in the know about your favorite team, with direct access to match schedules from your home screen. With a decade of innovation, only LG OLED brings you stadium-like realism with a vast display and the crisp definition of the α9 AI Processor 4K Gen6 ideal for watching two games at once with Multi View.
*Image is for illustration purposes only.

The Circle of Life


From green product design to reduced packaging, energy-efficient use, and a waste recovery system, LG OLED considers the planet from production to disposal.
*The above content and certification refer to 65C3 and may vary by model.
**All 2023 LG OLED models feature eco-friendly packing.
***All Z3, G3, C3, B3 and A3 models are certified “Eco Product”.
****The “Reducing CO2” footprint label applies to 77/65/55/48/42C3. All G3 & 83C3 models features a “CO2 Measured” label.

Meet LG OLED evo C3’s Harmonious Match


1.α-realism refers to the realistic image and sound quality driven by LG’s α9 AI Processor 4K Gen6.
2.All LG OLED evo models, with the exception of 48/42 C3, are brighter than conventional OLED televisions.
3.Compared to non OLED evo models and based on the Full White measurement.
4.Light Boosting Algorithm does not apply to 48/42 C3.
5.Synergy bracket compatible with 77/65/55 C3.
6.Narrow Bezel dimensions do not apply to 83/48 C3.
8.Disney+ subscription required. Subject to terms at http://www.disneyplus.com ⓒ 2023 Disney and its related entities.
9.Amazon, Prime Video and all related logos are trademarks of Amazon.com, Inc. or its affiliates.Amazon Prime membership and/or Prime Video fees apply. See primevideo.com/terms for details.
10.Subscription required for Apple TV+. Apple, the Apple logo, and Apple TV are trademarks of Apple Inc, Registered in the U.S. and other countries.

Key Spec

Display Type 4K OLED Refresh Rate 100Hz Native Wide Colour Gamut OLED Colour Picture Processor α9 AI Processor 4K Gen6 HDR (High Dynamic Range) Dolby Vision / HDR10 / HLG G-Sync Compatible (Nvidia) Yes FreeSync Compatible (AMD) Yes Dolby Atmos Yes

All Spec

Display Type 4K OLED

Display Resolution 4K Ultra HD (3,840 x 2,160)

Refresh Rate 100Hz

Native Wide Colour Gamut OLED Colour

FreeSync Compatible (AMD) Yes

HGIG Mode Yes Game Optimiser Yes

(Game Dashboard) ALLM (Auto Low Latency Mode) Yes

VRR (Variable Refresh Rate) Yes

G-Sync Compatible (Nvidia) Yes

LG Sound Sync Yes

Sound Mode Share Yes

Simultaneous Audio Output Yes

Bluetooth Surround Ready Yes (

2 Way Playback) Dolby Atmos Yes

AI Sound AI Sound Pro (Virtual 9.1.2 Up-mix)

Clear Voice Pro Yes

SPDIF (Optical Digital Audio Out) x1

Simplink (HDMI CEC) Yes

Bluetooth Support Yes (v 5.0)

AI Genre Selection Yes

(SDR/HDR) AI Brightness Control Yes

Picture Processor α9 AI Processor 4K Gen6

AI Picture AI Picture Pro

HDR (High Dynamic Range) Dolby Vision / HDR10 / HLG

AI Upscaling AI Super Upscaling 4K


Dynamic Tone Mapping Yes (OLED Dynamic Tone Mapping Pro)

HFR (High Frame Rate) 4K 120 fps (HDMI, RF, USB)

Picture Mode 10 modes (Personalised Picture Wizard, Vivid, Standard, Eco, Cinema, Sports, Game, Filmmaker, (ISF)Expert(Bright Room), (ISF)Expert(Dark Room))

Dimming Technology Pixel Dimming Motion OLED

Motion Operating System (OS) webOS 23

ThinQ Yes

USB Camera Compatible Yes

Works with Apple Airplay2 Yes

Art Gallery Yes

Sports Alert Yes

Family Settings Yes

High Contrast Yes

Grey Scale Yes

Invert Colours Yes

Additional information

Additional information


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